How integrating a messaging service into our e-commerce platform can help us acquire new customers.
January 31, 2023
It takes a lot of people to build a bridge, but just two to tango. This applies to the analog world as well as the digital one. In the digital space, I'm using tango to refer to messaging between two people. I believe messaging is a service we can add to our offering to diversify how our company Shop Local grows.
Different Networks Require a Different Number of Users in a Group
Andrew Chen in The Cold Start Problem states that a key difference among network models is the required minimum ...
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I don’t own a car, yet I have a strange desire to read Dan Neil's car column each weekend in The Wall St. Journal. Why would someone who doesn’t own a car, won’t be buying one soon, and hasn’t owned one in 25 years read a car column? It's a mix of enjoying the design and technology of automobiles, wanting to know what Dwayne Johnson may be buying next, loving Dan’s witty writing style, and, confession, simply being 13-years old at heart. Cars are ...
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February 5, 2020
February 5, 2020
Gartner shared this advice for managing your company's marketing efforts:
Strategy for the partner marketing program, and how it aligns with the overall brand marketing strategy.
Funding and talent resources dedicated to driving and administering partner marketing relationships.
Campaign modes, or the balance of approaches to partner marketing. “To” campaigns provide information about a brand’s product and service for partners to use internally. &ldquo
Carol Schroeder shares this neat collaborative marketing program her community is doing: they're all accepting the same gift card. Cool idea!
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Carol's post: If you are looking for a new way to promote your town, shopping district or mall as a shopping destination, a shared gift card may be a good option. Weβve recently created one to help Monroe Street, the part of Madison, WI where our shop is located, survive a year of roadwork. And we sold an impressive $7,500 worth of cards...
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April 25, 2017
To help you execute your social media marketing strategy, learn how your Bridge has the features built right in. Attend our newest training, webinar-style.
You'll learn: β’ How to use the FREE content already on Bridge on your social channels β’ How to share to Facebook directly from Bridge β’ Learn how your social media drives traffic to your website β’ How to create posts from product shots already on Bridge
Choose the time and day that works for you: β’ Tues., April 25th at 11 am EST β’ Weds., April 26th at...
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April 24, 2017
To help you execute your social media marketing strategy, learn how your Bridge has the features built right in. Attend our newest training, webinar-style.
You'll learn: β’ How to use the FREE content already on Bridge on your social channels β’ How to share to Facebook directly from Bridge β’ Learn how your social media drives traffic to your website β’ How to create posts from product shots already on Bridge
Choose the time and day that works for you: β’ Tues., April 25th at 11 am EST β’ Weds., April 26th at...
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April 24, 2017
How Google Cashes In on the Space Right Under the Search Bar
Attend the Social-Media-Made-Easy-Webinar tomorrow (Tuesday and other dates below) and learn what you can do to fight back.
To help you execute your social media marketing strategy, learn how your Bridge has the features built right in. Attend our newest training, webinar-style.
You'll learn: β’ How to use the FREE content already on Bridge on your social channels β’ How ...
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April 20, 2017
To help you execute your social media marketing strategy, learn how your Bridge has the features built right in. Attend our newest training, webinar-style.
You'll learn: β’ How to use the FREE content already on Bridge on your social channels β’ How to share to Facebook directly from Bridge β’ Learn how your social media drives traffic to your website β’ How to create posts from product shots already on Bridge
Choose the time and day that works for you: β’ Tues., April 25th at 11 am EST β’ Weds., April 26th ...
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April 19, 2017
To help you execute your social media marketing strategy, learn how your Bridge has the features built right in. Attend our newest training, webinar-style.
You'll learn: β’ How to use the FREE content already on Bridge on your social channels β’ How to share to Facebook directly from Bridge β’ Learn how your social media drives traffic to your website β’ How to create posts from product shots already on Bridge
Choose the time and day that works for you: β’ Tues., April 25th at 11 am EST β’ Weds., April 26th at...
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January 16, 2011
January 16, 2011
Bridge 'sample' or 'pilot' site?
In a recent Advertising Age article interviewing Dana Anderson, senior VP-marketing strategy and communications at Kraft, she says that she likes the word β and meaning - behind "pilot." She says the word conveys learning and experimenting. Thus far, we've promoted the testing sites we show retailers with the name Bridge 'sample' site. Maybe we should follow Dana's inspiration and call the tests a Bridge pilot site.
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May 18, 2009
May 18, 2009
Chrsyler using its website to help predict real world car sales
The following article shows how Chrysler is using its website to drive real world sales. Excerpts:
Nearly six months before the launch, a team at Organic started calculating how much Chrysler would need to spend on marketing to sell its target number of vehicles by figuring out how much Web traffic the company needed to generate.
When the ad campaign went live, the system started calculating whether the commercials were generating ...
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